Privacy Policy

Pretty Girl Burn (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website [www.prettygirlburn.com] (the “Site”), make a purchase, or interact with us through any other means.

By using our Site, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please refrain from using the Site.

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1. Information We Collect

We may collect the following types of information:

Personal Information Information you voluntarily provide, including:

• Full name
• Email address
• Shipping and billing address
• Phone number
• Payment information (processed via secure third-party platforms)
• Order history

Automatically Collected Information

Information collected automatically through cookies and analytics tools:

• IP address
• Browser type and device information
• Pages visited and time spent on the Site
• Referral URLs
• Other usage and diagnostic data

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2. How We Use Your Information

We use the information collected for the following purposes:

• To process and fulfill your orders, including payment, shipping, and customer support
• To communicate with you about orders, account information, or promotions
• To personalize your shopping experience
• To improve the functionality, usability, and performance of our website
• To detect and prevent fraudulent activity
• To comply with legal obligations and enforce our terms

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3. Sharing Your Information

We do not sell or rent your personal information. However, we may share your information with trusted third parties in the following circumstances:

• Service Providers: We may share your information with third-party vendors who assist in order processing, payment collection, website functionality, email delivery, and marketing services (e.g., Shopify, Stripe, Klaviyo, UPS, USPS).
• Legal Compliance: If required by law, regulation, or legal process, we may disclose your information to government authorities or other third parties.
• Business Transfers: In the event of a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction.

All service providers are contractually obligated to handle your data securely and in accordance with this Privacy Policy.

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4. Payment Security

All payments are processed via secure third-party gateways such as Shopify Payments, PayPal, or similar providers. We do not store or retain complete credit card numbers or CVV codes. All payment data is encrypted and protected according to PCI-DSS standards.

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5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Ensure site functionality
• Analyze site traffic and usage • Deliver personalized advertisements

You may choose to disable cookies through your browser settings. However, some features of the Site may not function properly if cookies are disabled.

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6. Email Communications

If you opt in to receive our marketing emails, we may send you updates about new products, promotions, and news. You may unsubscribe at any time by clicking the “unsubscribe” link in any email or by contacting us directly.

Transactional emails (order confirmations, shipping updates, etc.) are sent automatically and cannot be opted out of unless you delete your account.

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7. International Visitors

If you are accessing the Site from outside the United States, please be aware that your data may be transferred to and processed in the United States. By using the Site, you consent to this transfer, in compliance with applicable laws.

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8. Children’s Privacy

Our products and services are not intended for individuals under the age of 18 (or 21 in jurisdictions where required by law). We do not knowingly collect personal information from minors. If we become aware that we have received personal information from a minor, we will delete it promptly.

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9. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• The right to access, update, or delete your data
• The right to object to or restrict processing
• The right to withdraw consent (where applicable)
• The right to lodge a complaint with a data protection authority

To exercise these rights, please contact us at the email address provided below.

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10. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

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11. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. Please review their privacy policies before submitting any personal information.

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12. Updates to This Policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be posted on this page with an updated effective date. Continued use of the Site after changes are posted constitutes your acceptance of the revised policy.

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13. Contact Us

If you have any questions or concerns about this Privacy Policy or how your personal information is handled, please contact us at: Email